Thinking of Buying You
I’m thinking about the new Nozomi Entertainment licenses–Aria, Marimite, Emma.
How many people will buy these titles from them? They are priced attractively, albeit available only through Rightstuf’s own site, some select specialty stores and online stores. If you are reading this blog, odds are the retail availability hurdle is not a major problem (save, of course, international readers). In fact given Rightstuf’s track record we might be seeing some big sales on their titles as they have done with The THIRD and Piano. It’s not expensive. Waiting is not a bad option.
But is it a good option? The attractive bundles are 12, 13 episodes a pop, and you can get them below $40 USD as a pre-order already. It doesn’t beat out the prices of some really, really cheap, low profile ADV bundles, but considering that these are new licenses, it definitely means Rightstuf is skipping straight to just one kind of buyer–those of you who are looking for a reasonably priced DVD set (much like how a lot of American TV shows are bundled), and can live without a translated dub.
The lack of a dub is done as a business decision, it seems–dubbing costs a truck load of money and when you aim so precisely as Nozomi’s licenses are, you just can’t afford to hike up your production costs. Likewise, dubbing also take a truck load of time, and I think while some people are willing to wait for a nice release, just the way they want, no one would rather want something later if they can have the same thing now. Especially if you are investing into this product (aka. Nozomi themselves). A long production cycle means you could lose out on the hype and promotion that fansubs generate. It can mean the delay will eat into the shelf life of your release. More importantly however, you just won’t see any return on your investment until later. And that really bites.
To elaborate a bit on what I mean by aiming precisely, it seems that they are pushing for a very simple paradigm, that a relatively low-priced, reasonably speedy release of the entire series aimed at a select group of people who are already fans of the show. Hey, I dig that.
Having the right price is rather important. A millionaire can be a casual manga reader just like a struggling salaryman. In the same way, as anime aim mostly at people in their late teens and 20-something, you have some people who are already making steady money and also a lot of people who are living on low-end retail income while struggling in college. And everyone in between. The low price casts a wide web, and obviously that affects Nozomi’s bottom line in a very direct way as we all know.
Wait, I did say precise, right–so who the hell would buy Aria or Marimite if they don’t already know what it is? Recall Mamiko Noto’s visit to America last summer. The three Marimite cosplayers are fans of the show. And I think it’s exactly these people Nozomi is aiming for. Is it worthy to note that on that Otakon, I made a few rounds in the dealers room, only finding very few Marimite merchandise, period?
These anecdotes are there to let you know how I feel about this issue. Aria, Emma and Marimite are very much definitive niche titles. Especially Marimite. There is not a terribly lot of fanfare surrounding these titles (although Aria has a lot of fans overseas, I suppose), and especially in the US. It shows, with Nozomi’s fairly cheap but targeted approach in marketing.
Because “niche” is really another term for “it’s not going to sell many units.”
I would imagine as much as having a translated dub of Marimite would be lulz, or a properly-acted dub of Emma would be epic, but Rightstuf is selling these DVDs to people that largely have seen some of the fansubs. And if you can tolerate fansubs, you probably can live without dubs.
It might be worth noting that both Emma and Aria have a presence in the US as manga. In fact you can pick these up at your local big-box bookstores. I wonder how that change things… considering that buying 7 (or 9, I guess) volumes of Emma manga would cost nearly as much as buying the 2 DVD box sets…
WTB Marimite novels!
Or I guess, what I’m trying to say is, please buy Marimite when it comes out. It actually needs your support. Rightstuf could have charged a higher price on these babies as the market can support it, and then lower the price over time as per custom, but somehow they aren’t. Coupled with their “lol get your name in the credits” nonsense, maybe they’re trying to do something. I’m just slightly worried that they won’t get the numbers they are looking for.
Today: AnnouncementTorrent
This year is not too bad as far as US con news goes so far. Definitely an improvement from the last. I’m just going to highlight some of the ones I care about:
Emma being licensed is actually my biggest ZOMG. It’s a great little gem but it’s so far off the well-treaded path for anime, let alone anime in the US, that RightStuf might have some trouble finding good homes for their DVDs. But somehow it’s the sort of show that makes you think “hey, there must be some people out there who’d buy Victorian romance imported from Japan.” Especially in the US. Especially after you scrub-a-dub-dub and remove traces of “Maide In Japan” from it.
Gurren Lagann being licensed is a nice treat. I like the show enough to watch it, but it suffers from the Eureka 7 problem in some ways. I wish it was shorter so at least I have no excuses about being able to afford it. Then again, technically I can still wait for a thin-pack from E7, and ADV is much better about releasing collections than most other studios. What’s wrong with Eureka 7? It’s too long, it’s not the sort of thing that you want to watch the whole thing twice (although some episodes definitely many many times over).
DMP is going to release Flamboyant. We know they’re bringing over a Megami compilation later this year, so this is more of the same, I guess (I hate Megami stuff with a passion, but it’s good to know). It’s interesting because I bought Flamboyant back when it was hot enough for a second run… Well, at least it’ll be cheap (and with more artwork!). Flamboyant, for the noob, is the first (and so far only?) art book by Hakua Ugetsu. Sure, it’s got the name Bakuhatsu Tenshi to taint, but the stuff inside is awesome.
Along with the re-announcement of Nanoha and Nanoha A’s, I think I might even buy the SRW OAVs when they come out. Probably pass on SRW TV though. These are all “maybe” but I think I like A’s enough to not pass.
Cosmode USA. Uuugh. In other words, a US cosplay magazine.
Last one for the day: Wings of Honneamise on DVD and HD-DVD is actually a big deal. The US is ahead over Japan on the HD home video effort. At this point in the game I don’t care if it’s Blu-Ray or HDDVD. I just want my anime on 1080! And this is a classic to own for this purpose.
Contemplations: Of William Jones and Matsuri Shihou, Resolutions, and Our ゆずれない願い
Character: Matsuri Shihou. Time: when she kissed Yorito on the roof of the high school. Why: Because she loved him ever since she met him through Aono. But unlike Yorito, Matsuri is the one who has a burden to carry.
Character: William Jones (I’m sure he has some kind of middle name/suffix to his name…but then again he is gentry). Time: when he accepted Eleanor’s kindness and started to court her. Why: Because he was trying to move on, and Eleanor was more than willing to help him do the “right thing.”
The question: what is the “right thing”? Where did Will and Matsuri learned it from? Why, in those two instances, are the right things so different?
The revelation, for me, came when I linked the two shows together. The Victorian romance had all so much to do with our postmodern nightwalker once you removed the social stigma of being a Yaka. And we should, as it didn’t matter to Yorito, Mana, or even Koyori (I think). But why did it matter to Emma (or rather, William’s perception of Emma’s feeling on the matter) that William was trying to do the right thing by marrying her and not “having her on the side,” as the servants would call it? Was being true to Matsuri’s feeling something impossible, made by her circumstances much like how William being true to his?
Apologies to our Emma fans reading what I’m writing for I am being willfully ignorant and have yet taken the manga plunge, but I think in my limitations I can stop worrying about the “what” and think about the “why” a little more.
It’s not unusual at all that in a story to see the core struggle being one of doing not the easy thing, but the right thing. However in both Sola and Emma, it’s not clear at first what is the right thing. To our modern humanist perspective obviously William is trying to do the right thing, even if it is a sort of selfish sacrifice to please Emma’s sense of William’s worth. Even if we project ourselves in the time and place of Mr. Jones, the morality of it is clear. But there’s no clear way out. The socially acceptable practice was actually not the moral position to take. Social life directly impacted his financial responsibilities, and it’s not just William who suffers, but also the people he loves–including Emma. And how can we forget poor Eleanor!
Basically Sola maps onto the same conflict in the same way, with addition to plot holes–namely, the fourth option forged by Matsuri’s iron determination, her unyielding wish. And aptly, symbolized by a magical sword made of metal.
Where will William find his plot hack?
Perhaps the difference between an interesting historical fiction pandering to reality and an anime that seems like an adaptation of a bishoujo dating game lies right here. Matsuri is someone who has already made the mistake William could have made, and is trying to turn it back around. William is someone, well, who half-way made the mistake and is probably going to go for option 3.
Or in Yorito’s case, 1 or 2 is fine too.
This rant is brought to you by, again, Haruko Momoi’s godsend cover CD. Buy it today!
